Building websites
We explore useful web experiences with a focus on clarity and ease of use.
PROJECT-IF / LABORATORY 001
Turning what-ifsinto reality.
We build practical tools, themes, and experiments for the web.
When the right thing does not exist, we start small, build it, and learn from what happens.
01 / About
Every project begins
with a “what if.”
A small inconvenience in everyday life. Something that would be interesting to have. No existing option that feels quite right.
So we make it ourselves. Project-if LAB is a place where these small “ifs” are explored, tested, and brought to life.
IDEA→THINK→BUILD→TEST→LEARN
02 / What we do
What we explore at the LAB
This is not a catalogue of services.
These are the areas we are currently exploring and testing.
Building WordPress themes
We design WordPress themes that fit their purpose, are easy to use, and can grow over time.
Making tedious tasks easier
We use just the right system to lighten the small, repetitive tasks of everyday life.
Trying out new ideas
It is okay if they fail. We test on a small scale and keep what we learn for whatever comes next.
Characters & Digital Content
Exploring original characters, digital stickers, and new ways to take ideas beyond the web.
03 / Projects
Where Project-if LAB is today
Projects are the long-running things we keep growing. Themes and LINE stickers are public releases from those projects.
PROJECT 001 ACTIVE
001
LAB / OFFICIAL SITE
Project-if LAB Website
The official place that connects our work, notes, and public releases. The site itself is a project we keep building and testing.
- TYPE
- Web / Lab
- STATUS
- Active
BUILD / TEST / LEARNPROJECT-IF LAB / 001
PROJECT 002 ACTIVE
002
WORDPRESS / THEME SERIES
If-Thema
A theme series for making websites that fit the job. Find the published themes and ASTREA Core as releases in the catalogue.
- TYPE
- WordPress / Themes
- STATUS
- Active
DESIGN / BUILD / RELEASEPROJECT-IF LAB / 002
PROJECT 003 ACTIVE
003
CHARACTER / DIGITAL CONTENT
Kode-chan
Project-if’s official character. Through the room and LINE stickers, we keep exploring small ways for Kode-chan to show up.
- TYPE
- Character / Digital
- STATUS
- Active
DESIGN / BUILD / RELEASEPROJECT-IF LAB / 003
04 / Guide
Build your first WordPress site.
A practical roadmap covering the decisions between an idea and a published website.
GUIDE / 01
WORDPRESS / BEGINNER
Seven articles from start to launch.
Learn what you need, prepare a server, domain, WordPress, and theme, then work through the final checks before launch.
View guide
05 / Lab notes
Notes and discoveries
We keep research-style notes about what we think and discover along the way.
THEME 01
WordPress / Block themes
Explore the If-Thema series.
Free, lightweight themes for small businesses and personal websites.
THEME 02
Personal websites
Make the web your own with My Base.
Start a blog, photo site, portfolio, or profile with four starter patterns.
THEME 03
Professional services
Build an office website with ASTREA.
A free WordPress theme for lawyers, accountants, consultants, and similar practices.
THEME 04
WordPress / 2026.09.07
We released If-Thema Modern FREE.
A modern, lightweight WordPress block theme designed for easy customization in the editor.
KODE 01
Character / 2026.09
Kode-chan LINE stickers are now available.
Explore Kode-chan’s current LINE sticker collections on LINE STORE.
GUIDE 01
WordPress / Roadmap
Plan the path to your first website.
See the topics the English WordPress guide will cover as it grows.
06 / Contact
Have an “if”?
Is there something you wish existed?
If you have an idea, we would love to hear about it.